"Money flows toward points which attract prosurvival attention. You make as much money as you get attention." -- L. Ron Hubbard (prosurvival: something that aids or assists you or others)
Step One
First
of all, your work, your service or product, needs to be
prosurvival or beneficial to as many people as possible. What is
the most beneficial thing you can do or create or produce?
You
can attract attention by committing a horrible crime, but
instead of getting rich, you go to prison. You attracted
contra-survival attention. By contra-survival, we mean you are
hurting people, not helping them.
You attract prosurvival attention when you help people live a better life.
If
you show how you can help people with their survival, happiness
and success, you make money. For example, not long ago, computers
began helping people and businesses in many incredible ways. As a
result, thousands of people in the computer industry became
millionaires.
Advertising proves this point about attracting
prosurvival attention. For example, "Buy this gizmo because we're a
big, successful company" doesn't work. "Buy this gizmo! It will
clean your bathtub for you" does work because it's helping people
survive a little better in life.
On an individual level,
you need to show how you are prosurvival. How you help people.
How you help your company, your co-workers, your clients or
customers. How you help the world!
Step Two
Now you attract attention every way you can.
Businesses
that attract attention succeed. For example, McDonald's and
Wal-Mart dominate their industries, but they continue to spend
millions in advertising.
You, as an individual, can also
attract attention. You simply tell people about your prosurvival product
or service. You brag it up!
For example, a friendly,
helpful car salesman always wore a green hat. Like many salesmen,
he truly helped people. All his customers remembered and
recommended him, not by his name, but as the "guy in the green
hat." The hat got him attention and he wore it every day for
decades. According to car sales legend, he sold more vehicles
than anyone in history.
Unfortunately, when you start to
attract attention, you might get kicked in the teeth. Certain people
will go out of their way to make you shut up. They hate the idea
of you succeeding.
So what?
If you respond to criticism by getting quiet, the bad guys win.
If you respond by attracting even more attention than before, you win!
Ten Tips For Attracting Prosurvival Attention
While
the best ideas for attracting prosurvival attention will come
from your own imagination and successes, the following ideas can
help you get started.
1. Spread the news about your good work to everyone at your job, especially your boss.
2. Strike up conversations with strangers whenever possible.
3. Show something unique about yourself, like the man in the green hat. Stand out from the crowd.
4. Go to social events and meet as many new people as you can.
5. Share stories about your happy customers with other customers.
6. Get your family and friends to talk about the many ways you help people.
7. Learn how to speak in public and give speeches at every opportunity.
8. Post your prosurvival ideas on the web (blogs, bulletin boards, forums, your own website).
9. Look and act like a professional at all times.
10. Do things that are so beneficial that others are compelled to spread the news.
You'll soon see more money flowing your way.
Start!
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